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The real-life sports leagues FIFA, NFL, NHL, UFC, and even the PGA Tour were all turned into video game franchises by EA Sports. EA used to be known mainly for their sports games, under EA Sports. If you thought Call of Duty was iterative and unoriginal, let me introduce you to Electronic Arts. The Call of Duty: Mobile game is especially predatory, with missions, events, and loot boxes urging the player to come back time and again to spend even more money.
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In modern Call of Duty games, you can pay more money to buy CoD points, which you can then spend on weapon skins, battle passes, operator skins, and other visual effects. However, since the dawn of microtransactions, Acti-Blizz has doubled down on the monetization of Call of Duty.
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First, you just had to buy the full game in order to play the newest game, and that was it. Unfortunately, almost every Call of Duty game since then hasn’t really innovated in the gameplay aspect but has made leaps and bounds in the monetization aspect. With the success of Call of Duty 4: Modern Warfare, Activision and developer Infinity Ward revolutionized online multiplayer for first-person shooters. With the Call of Duty series, things have been getting greedier and greedier as the game progress.
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Overwatch 2 was also announced in 2019, but as it seems to be more of a “content update” to the original game, many fans are skeptical about whether it’s worth the price tag of another full game. Overwatch was a pretty decent entry into the hero shooter genre back in 2016, but a failure to listen to community feedback led to many fans abandoning the game after less than a year. At Blizzcon 2018, Blizzard Entertainment announced Diablo: Immortal, a mobile-only follow-up to their critically acclaimed Diablo series… and was subsequently booed off the stage by fans. Hearthstone was, and still is, the most popular Collectible Card Game you can play online, but for years has been criticized for its pay-to-win model. Blizzard Entertainment, responsible for the genre and generation-defining hits I listed above, seemed to be tone-deaf to their fans’ wants.
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In recent years, though, Acti-Blizz has come under a lot of fire for a series of very questionable decisions and practices that have left gamers with a very bad taste in their collective mouth. For the longest time, this seemed to be the harshest criticism of Activision blatant unoriginality with no regard for player experience. Paying full triple-A game prices every year for a game series that seems like a copy-paste of the last game is not something that many gamers are willing to do. Many gamers love to hate on Call of Duty and its iterative, unoriginal yearly releases, designed to leech as much money off of series fans as humanly possible. Blizzard was also responsible for many breakout hit franchises that defined a generation of gamers, like Warcraft, World of Warcraft, Starcraft, Diablo, and Hearthstone. Activision was behind some of the defining games of the 90s and 2000s, like Earthworm Jim, King’s Quest, Quake III: Arena, Spyro, Guitar Hero, and of course, Call of Duty. In the early days of gaming, both Activision and Blizzard were beloved by the community for putting out innovative games that would shape the gaming landscape forever. Activision and Blizzard used to be two different companies but merged together in 2008 to form Activision-Blizzard.
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First off, let’s hit two birds with one stone by going over Activision-Blizzard, popularly shortened to Acti-Blizz.